Infographic: B2B Marketing - 2013 and Beyond!
B2B marketing has been undergoing significant changes over the past ten years. As businesses become more socially inclined, the rise of the social enterprise has heralded the adoption of social marketing tools, tactics and methods. Rapid adoption of social technologies by users has also seen businesses forced to change the way they reach out to their customers.
In this infographic, coming courtesy of Ambassador, you get a glimpse into the fundamental and subtle changes marketing has and continues to undergo as business landscapes evolve in line with technological advances. (We have supplied the transcript to this infographic after the infographic below).
B2B 2013 And Beyond!
Despite continued uncertainty about the economy, nearly half of B2B marketers plan to increase their marketing budgets this year. - BtoB Magazine
48.7% of marketers plan to increase their budgets this year, up from 40.1% in 2012.
67.2% of marketers plan to increase their digital marketing spending this year.
Content is King
We have increasingly found that our customers want to consume content- which is the center of B2B marketing. - Rishi Dave, Dell Inc.
B2B Marketers use an average of 12 content marketing tactics.
77% of B2B content marketers use blogs
70% of B2B content marketers use videos
52.5% of B2B content marketers are increasing their search marketing budgets in 2013
35.5% of B2B content marketers are planning to increase their spending on mobile marketing this year.
55.8% of marketers plan to increase their online video budgets in 2013.
70% of B2B marketers utilized video content in 2012, up from 52% in 2011.
2013 MVPs (Most Valuable Players)
We feel there is value in all media, whether it's out-of-home, digital, television or print. That said, we'll probably be focusing more on digital. - Tom Haas, CMO, Siemens Corp.
72.2% of B2B marketers use content marketing as part of their overall marketing strategy.
67% of B2B marketers rate in-person events as the most effective content marketing tactic.
More than 1/2 of B2B marketers rate videos as the most effective marketing tactic.
87% of B2B marketers use social media to distribute content, up from 74% in 2011.
52.3% of B2B marketers plan to invest in sales enablement platforms this year, and 50.8% will invest in marketing automation systems.
56% of B2B marketers plan to expand their budgets into social media in 2013.
B2B Marketers preferred social media sites for distributing content
83% - LinkedIn, 80% - Twitter, 80% - Facebook, 61% - YouTube, 39% - Google Plus, 26% - Pinterest, 23% - SlideShare, 12% - Vimeo, 10% - Flickr, 10% - StumbleUpon, 7% - Instagram.